The internet is the world’s largest computer network that is comprised of millions of computers that communicate together with a set of protocols, for the purpose of transmitting information via cables, telephone lines and satellites. (Mowery & Simcoe, 2001). The Internet’s running system is underpinned by the protocols of Transmission Control Protocol (TCP) and Internet protocol (IP). Information can be transmitted through several routers to ensure reliability and performance .The TCIP dissembles this information into smaller chunks of information known as packets, for the purpose of efficient delivery and to reduce the vulnerability of threats. (Mowery & Simcoe, 2011). The information is then reassembled and delivered once the address corresponds to the computers individualised IP address, securing the correct delivery of information. The internet uses the Domain Name System (DNS) to locate a website destination and email settings which deciphers numeric addresses into a readable IP addresses. (Curtin, 2015). (149).
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The main difference was the level of user participation. Web 1.0 was characterised by basic read only websites and content that could only be created by web designers. (Sandry, 2015). Arya & Mishra (2013) view Web 1.0 as “almost all about commerce”, due to its static nature. The emergence of Web 2.0, offered a culture of interaction for everyone in the form of sharing, creating and editing information in various multimodal formats such as texts, videos and photos. (Georgescu & Popescul, 2013). Web 2.0 provided a social media application that provided users with the ability to edit, comment, categorise and share information without the need to re write information. (Sandry, 2015). Finally Web 2.0 provides a social tool that promotes the transfer of knowledge, while the Web 1.0 offered users to be the consumers of content.