This message will be communicated through a variety of methods. The first will be the website, which will provide a rich source of product information and offer consumers the opportunity to purchase. A lot of time and money will go into the website to provide the customer with perception and professionalism of the AeroChamber.
The second marketing method will be advertisement placed in numerous magazines. The healthcare industry has many magazines that can have a simple article of what the AeroChamber is all about. The last method of communication is the use of printed flyers. The cost of the flyers will be minimal because it can use the combination of the information from both the website and the magazines.
4.5 Marketing Research
Monaghan Medical Corporation is located in Plattsburgh, New York. It will be able to leverage this opportune location by working with many of the different hospitals in the same area. Monaghan Medical was able to test their AeroChambers in nearby facilities. This testing provided the corporation with valuable product feedback and has led to several design