To find the best nearby restaurant/café telecom operators can study movement patterns and suggest their customers accordingly, they can also send promotional messages to a customer about an outlet who gets registered on such a platform with the service providers. Using data analytics comes with its challenges. The main challenge is to ensure customer privacy, because if a customer feels his privacy is being invaded, they will leave. Telecom operators can build customer loyalty and increase spend using real-time interactions with their customers, which will provide them an opportunity to upsell their services. For example, operators can advise that a service balance is about to expire and prompt a recharge or update about price change in new plans. This will add to personalized, differentiated and flexible services which will help to gain customer loyalty and lengthen customer’s lifetime …show more content…
BSNL has become the cellular partner for ADPAY, a Chennai-based mobile wallet company which runs an MVNO brand called Aerovoyce. Aerovoyce will have access to BSNL’s spectrum but it will offer voice and data under its own brand umbrella. A MVNO establishes on the network capacity bought from other Network operators while offering all mobile subscriptions and value-added services under its own brand. With the growing debt, a stable Return on Investments has become a challenge for Telecom operators. To overcome the tightrope, walk of ROI, MNOs should consider MVNOs as a viable option. The partnership will help Telco’s monetize they’re under serviced segments and underutilized assets. In the northern region of the country, Videocon has announced its plan to enter the MVNO