MBA350
Summer Session 6
Dr. Yoo
Reading ARTICLE 5. David Edwards (2012), “Innovation Adventures Beyond the Core,”. Research-Technology Management, 55 (6), 3-41.
1. What conclusion can come from Figure 2?
The conclusion that came from Figure 2, entitled “Bain experience: Empirical odds of success in pursuing adjacencies by steps from the core”. The Author explained that core is relatively easy an easy place to play and we’re generally comfortable. This discussion focus on moving away from the core seek to acquire new space, new technology and developing customers in the market. The studied include 181 adjacencies attempted by 154 companies in the United /state and Europe (Figure 2). These were all …show more content…
The author, David Edwards discusses the steps that are necessary. David explains there is no magic formula however he also identifies key principles that Avery Dennison …show more content…
Are the products listed on Figure 4 innovative?
The products listed in Figure 4 innovative. These are equipment’s that are a device which is a big part of advanced technology. These equipment’s are sensing device, algorithms, user interface and cloud/server processing.
4. Evaluate the innovation process in Figure 5.
My evaluation of the innovation process in figure 5, the author explained shows us the process to help the individual figure out what you don’t know but need to know and then construct urgent plans to learn. This includes the three (3) stages 1) Growth 2) Discovery and ideation along with concept Assessment. This is also like Govindarajan recommendation when he discusses critical assumptions.
5. How would you apply the arguments to your corporate strategy?
This information is useful in planning strategically for most businesses. I would discuss the key challenges in moving beyond the core; also, planning cross-functional. As a leadership, this will be resourceful in reviewing initiatives. Finding the opportunity to discuss with managers some key principles that Avery Dennison identified:
Being explicit about there you play; Making sure you have domain expertise in your resource plan. Partner aggressively: Think carefully about staffing