After realizing what consumers expect from the product Global Tech must strive to answer that demand. Location is another important aspect of marketing and using social media is a way for Global Tech to be visible to the consumer
Traditional marketing and advertising operations involving cost and price concerns, consumer approval, campaigns, and mass-market advertising are important to Global Tech’s marketing strategy. The objective of traditional marketing is to make your product or service known by potential customers. Social media serves as a more effective tool to help marketing achieve this goal. While social media is a better more efficient way, it is just a tool in the marketing arsenal (Sannino, 2011). Social media is not to replace traditional marketing it gives businesses a way to enhance and extend its marketing …show more content…
Effective marketing requires an integrated marketing communication strategy balanced with a differentiated advertising campaign that accommodates Global’s different products. Using traditional marketing and incorporating social media marketing will attain this balance. Traditional and social media marketing cannot be used exclusive on one another. Both are needed to achieve Global Tech marketing goals and to ensure the success of the company and its brands (Manternach, 2011). By following the recommendations made in this paper, Global Tech Computers will reach high global brand awareness, strength, and loyalty, reach more consumers, achieve message stability, and build a reputation for being beneficial to consumers and to their lives. To be sure, social media marketing has risks. Organizations cannot control what others are saying about them or their products on social media. A business can guide the message and turn this lack of control into something positive (Bernstein, 2010). Consumers tend to trust what strangers are saying about a product more than advertisements. By leveraging the possibilities of social media marketing, especially the leading edge trends, Global can build stronger brands and a