Then they start a slideshow switching between words and red filtered pictures of young adults enjoying themselves.Then they display a variety of smartphones available with the Verizon plan. After they switch to the United States map and compare Verizon to other cell phone companies,showing the amount of coverage each company has by using each company 's colors.Verizon then returns to their slideshow format swiftly highlighting more facts about their plan. Then Verizon tells the audience the price for their plan and the final image is the classic Verizon logo with the lettering in white with a red background. Verizon wants to be the go to company for young …show more content…
They let their audience know this by saying, “The More Everything Plan” and “New plans starting at $45 monthly access” “ (Verizon)” . Along with the visual aspects “The More Everything Plan” (Verizon) is the main thing they repeat in order to keep it in the mind of their viewer as the commercial progresses. They use this to attract their audience because today people are concerned with the amount of data they will receive. This reminds the audience with Verizon they will receive more data than people who chose another plan.
The Verizon commercial is aimed at the demographic of young adults ranging from the age of 18-35. This is evident because a majority of the models they use fall within this age bracket. Verizon also includes young adults participating in typical activities for their age group such as bowling,taking a selfie with friends and relaxing on a rooftop. They want their audience to correlate positive life experiences with their