TICKETS ON (DYNAMIC) DEMAND
In his …show more content…
Updated pricing models are only one of the ways the ticketing industry is seeking to update itself. Increasing digitalization of ticketing, as well as integration with social media platforms and other personalized apps, makes buying and selling tickets much easier than ever before. However, it also makes buying and selling tickets much less private.
Writer Bas Grasmayer, in his article “Is killing privacy the best we can do against secondary ticketing?” details how digitalization, while convenient for consumers and innovative for the ticketing industry, risks severely crippling consumer privacy. For sure, digitalization makes paying for tickets to a show or event much more streamlined and efficient than in the past. On the flip side, though, it also allows the corporations that sell tickets to build databases of user information. Information about purchases is then used for advertising purposes, which might sound relatively