There are many factors that will decide which media[s] to be used in advertising. But the most important …show more content…
This is average amount for companies of M&M stature, but it was adequate for pulling off an promotional campaign such as “Better with M”. This was possible owning to the increased sales and profitability experienced the previous year by the company (MARS 2015). It is also worth noting that the band decided to outsource the marketing task to specialists, BBDO advertising agency located in New York. Several high-end American media companies were involved such as 20th Century, Sony Media, and Universal studio were involved in the shooting and recording of the characters. Various actresses and actors were hired to record the voices of the sic characters. For instance, Mrs. Brown voice is recorded by actress and singer Vanessa