Berlyne (1970) developed a theory where he argues that consumers are more satisfied with a moderate design complexity. His theory argues that there needs to be a good “in between” of too little and too much uniqueness. Thus, there needs to be a good balance of factors for the package to be desirable for consumers. Furthermore, the importance of packaging cannot be neglected because the safety of the food product depends on the material quality of the packages (Feichtinger, Zitz, Fric, Kneifel & Domig, 2015). They further state that the chosen material needs to be of good quality for hygiene reasons. Consequently, the importance of packing cannot be underestimated. Colours have the power to captivate attention, and products that grab the initial attention are often the product that consumers
Berlyne (1970) developed a theory where he argues that consumers are more satisfied with a moderate design complexity. His theory argues that there needs to be a good “in between” of too little and too much uniqueness. Thus, there needs to be a good balance of factors for the package to be desirable for consumers. Furthermore, the importance of packaging cannot be neglected because the safety of the food product depends on the material quality of the packages (Feichtinger, Zitz, Fric, Kneifel & Domig, 2015). They further state that the chosen material needs to be of good quality for hygiene reasons. Consequently, the importance of packing cannot be underestimated. Colours have the power to captivate attention, and products that grab the initial attention are often the product that consumers