The company generates $275 million in annual sales which is due at least partially to the way it treats its employees. One of the key methods for maximizing employee potential and generating sales is to motivate a company’s employees which Patagonia has done very successfully. The significance which the Chouinards place on the treatment of their employees and the environment has created an atmosphere within the company where people strive to achieve employment and once there, work diligently to maintain their jobs. The positive behavior of this nature is a problem all companies should strive to achieve (Ferrell, Hirt, & Ferrell,
The company generates $275 million in annual sales which is due at least partially to the way it treats its employees. One of the key methods for maximizing employee potential and generating sales is to motivate a company’s employees which Patagonia has done very successfully. The significance which the Chouinards place on the treatment of their employees and the environment has created an atmosphere within the company where people strive to achieve employment and once there, work diligently to maintain their jobs. The positive behavior of this nature is a problem all companies should strive to achieve (Ferrell, Hirt, & Ferrell,