The commercial Cigarettes, made the product seem glamorous by showcasing a beautiful young Hollywood woman holding the product in her hands and having a puff. This commercial and many other advertisements gave the substance an image of relaxation and enjoyment but only for a few exclusive groups. Within the 20th century, mass production and modern marketing made cigarettes available to the general public. Around the 1960s, a public discourse around cigarettes began to emerge through advertising causing institutional discourses such as social, medical and health discourse. Over the past decades, the race of discourse of cigarette smoking was slow but was gaining dominance that smoking is considered to be an, ‘unhealthy act’. As the rise of a negative image of cigarettes began to emerge so did medical help such as doctors prescribing patients for medicine to help them quit
The commercial Cigarettes, made the product seem glamorous by showcasing a beautiful young Hollywood woman holding the product in her hands and having a puff. This commercial and many other advertisements gave the substance an image of relaxation and enjoyment but only for a few exclusive groups. Within the 20th century, mass production and modern marketing made cigarettes available to the general public. Around the 1960s, a public discourse around cigarettes began to emerge through advertising causing institutional discourses such as social, medical and health discourse. Over the past decades, the race of discourse of cigarette smoking was slow but was gaining dominance that smoking is considered to be an, ‘unhealthy act’. As the rise of a negative image of cigarettes began to emerge so did medical help such as doctors prescribing patients for medicine to help them quit