“Cassandre effectively presents the product in the language of desire that structures modern advertising, so that the viewer connects the product to n intangible, satisfying experience-the sense of being filled up-rather than to mundane, mass-produced beverages.” (Eskilson) These poster demonstrate the
“Cassandre effectively presents the product in the language of desire that structures modern advertising, so that the viewer connects the product to n intangible, satisfying experience-the sense of being filled up-rather than to mundane, mass-produced beverages.” (Eskilson) These poster demonstrate the