It is a belief about a certain group and is mostly negative. For example the Tonga speaking people have an impression that Bemba’s are thieves
Stereotyping can be done on the basis of many things like nationality, gender, race, religion, ethnicity, age, etc. But, there is also cultural stereotype of all people following a particular religion as being violent like Islam and is negative stereotyping.
Negative stereotyping creates prejudices as it provokes judgmental attitudes. People look at those cultures as evil and treat the people following the religion wickedly. Media is a tool of mass communication which promotes stereotypes and prejudices and creates more communication …show more content…
In order to achieve an effective communication, cross cultural understanding must be increased as it decreases communication barrier caused by culture difference. Cross cultural communication is the ability to successfully foster, improve and form relationships with the members of different cultures. Cross cultural communication is not only a barrier but also an opportunity for creativity, new perspectives, and openness to new ideas and unity in the world. To make communication effective, the causes of cultural communication barriers must be eliminated as much as possible. According to the American Institutes for Research, 2002, this can be achieved