John Allsopp’s prescient quote “The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility” sustain the notion of the cultural clash between web design and print design. Though print and web designs shares mutual features, there are significant deviations that distinct individual medium - fluctuating from file formats, tools, workflows, to many more. Nonetheless, both print and web designs are influential mediums that have the power of impact and induce the viewer to take action. Through contrasting print and web design and collaborating Allsopp’s quote, it can be argued that both medium …show more content…
By any extend, traditional print design 's audience is lessening. As contents becomes gradually digitized--and free--readers are revolving away from print publications. This trend has forced print media outlets to “make major budget cuts as they struggle to remain relevant for smaller audiences.” (Heibutzki, 2013). Moreover, information content of print design is static and fixed; therefore it cannot be rapidly changed interactively. This indication verified Allsopp’s bold statement“…[is] simply a function of the limitation of the printed