Firstly, the image in this advertisement chosen is used to create an emotional response and a representation that may resonate with youth. When people think about drug use, it is usually thought to be a …show more content…
The room dimly light, giving the image a sad or dark feeling. The room is filled with brown shades and pale tones, which gives the advertisement overall feeling of doom, gloom, and danger, appealing to the emotions of the audience and relating that feeling to the idea of drug use. Instead of utilizing bright and happy colors that are typically used when a product is being promoted, they want the opposite effect as they try to make drugs seem less appealing to potential users. When people begin to associate these ideas and emotions with the idea of drugs, the idea of using drugs will be associated with negative emotions. The use of advertisements such as this will elicit feelings of guilt and shame of drug use, which can be built upon making drug use less appealing to possible and even current