Dunkin Donuts has undergone a brand transformation over the years with newer stores and updated technology. One that stands out from is their mobile payment application that was introduced in 2012 (Dunkin ' Donuts offers mobile payment app of its own). The app is free for customers to join and encourages customers to pay for coffee, donuts, and merchandise at restaurants. This app enables customers to become part of the Dunkin Donuts family and entices frequent visits by providing weekly specials for both food and drinks. This is the only app that has the ability to send virtual gift cards with a push …show more content…
(p.57) Read The Wall Street Journal Case In the News. Provide a response to the 3 questions.
1. Under what conditions is it acceptable for a company to monitor its employees’ communication?
The right to employee monitoring produces a sensitive issue of employee vs employers’ privacy rights. If sensitive materials are leaked out from employee a company cannot be competitive in the marketplace. Especially in the form of sensitive information that could be used to harm another person or company. Companies should be diligent in monitoring employees as they are on company time and using the company’s property. While some employees don’t think about the consequences of searching the web during work hours they open up the computer systems to hackers or viruses that can destroy a network in moments (Snail).
2. How would you feel if your employer monitored your communications?
I have had to sign repeatedly an Electronic acknowledgement agreement at most of companies throughout the years. In this agreement it clearly states that as an employee of the company an employee must abide by the rules and conditions set forth in the policy or possibly suspension or termination could occur. Basically if an employee uses the computers for any other use then business they could be reprimanded or terminated pending an