Overly sentimental appeals use emotions to sway their audience without any actual evidence presented. Overly sentimental appeals are used majorly by companies trying to sell their “magnificent” products. A great example of Overly sentimental appeals is an ad by Pedigree. The ad shows a picture of a man then a picture of the man with a dog and says “A dog makes your life happier. Adopt”.(1…). The company Pedigree is using loneliness and a love for pets to persuade people to adopt a dog, which distracts people that Pedigree wants to sell dog food using customer emotions. Their goal by this ad is to convince you to adopt a dog, then buy their dog food so they can make money. Pedigree employees do not really care if you are lonely or not happy, they just want you to buy their product. Another Logical fallacy that is commonly used in advertisements is ethical
Overly sentimental appeals use emotions to sway their audience without any actual evidence presented. Overly sentimental appeals are used majorly by companies trying to sell their “magnificent” products. A great example of Overly sentimental appeals is an ad by Pedigree. The ad shows a picture of a man then a picture of the man with a dog and says “A dog makes your life happier. Adopt”.(1…). The company Pedigree is using loneliness and a love for pets to persuade people to adopt a dog, which distracts people that Pedigree wants to sell dog food using customer emotions. Their goal by this ad is to convince you to adopt a dog, then buy their dog food so they can make money. Pedigree employees do not really care if you are lonely or not happy, they just want you to buy their product. Another Logical fallacy that is commonly used in advertisements is ethical