It is important to understand the early use of media, and how it has changed the world that we know today. The use of media has been a huge contributor in the growth of knowledge in America. The power of the media was recognized in World War I, when President Woodrow Wilson used the media to reach the masses to help promote the American war efforts. In 1927, the media gained a new and radical outlet with the invention of the television. The television ushered in a whole new way to reach the masses. In 1939, was the start of a new age in sports and media. With the first sporting event was televised, it was a football game between Columbia and Princeton. It was at this time the partnership of sports media was taken to new heights. The relationship of sports and media has continued to grow in popularity since the first airing of the Columbia and Princeton game in 1939. In the early years of television coverage in sports, there were no contacts between television station and the sports being covered. The T.V. coverage of sports were based largely on what the viewing public wanted to consume. The dominance of the three major sports football, baseball and basketball in America made it an easy choice. It is important to recognize that these sports are male centered sports. With that in mind, the world of sports media coverage is built upon male sports. It is also important to point out that women’s professional and colligate sports were very much non-existent. Due impart to the skewed ideals and beliefs of women playing sports. It wouldn’t be until the 1970’s when Billy jean King, won “Battle of the Sexes” before America would take notice of female athletes and their potential. To this point, there was much more than a media bias in the early years and was more a cultural issue that is still being worked through to this
It is important to understand the early use of media, and how it has changed the world that we know today. The use of media has been a huge contributor in the growth of knowledge in America. The power of the media was recognized in World War I, when President Woodrow Wilson used the media to reach the masses to help promote the American war efforts. In 1927, the media gained a new and radical outlet with the invention of the television. The television ushered in a whole new way to reach the masses. In 1939, was the start of a new age in sports and media. With the first sporting event was televised, it was a football game between Columbia and Princeton. It was at this time the partnership of sports media was taken to new heights. The relationship of sports and media has continued to grow in popularity since the first airing of the Columbia and Princeton game in 1939. In the early years of television coverage in sports, there were no contacts between television station and the sports being covered. The T.V. coverage of sports were based largely on what the viewing public wanted to consume. The dominance of the three major sports football, baseball and basketball in America made it an easy choice. It is important to recognize that these sports are male centered sports. With that in mind, the world of sports media coverage is built upon male sports. It is also important to point out that women’s professional and colligate sports were very much non-existent. Due impart to the skewed ideals and beliefs of women playing sports. It wouldn’t be until the 1970’s when Billy jean King, won “Battle of the Sexes” before America would take notice of female athletes and their potential. To this point, there was much more than a media bias in the early years and was more a cultural issue that is still being worked through to this