Google’s Mission Statement
The mission and goal of Google is linked to its business strategy. The mission statement asserts that the company intends to convey information that is globally accessible to the users and can be used by the clients. Its mission statement is executed through its innovative projects such as Chrome, Gmail, and You Tube and striving to gain access of new markets for instance Africa. For a company to gain access to new markets there are several risks involved that Google has always been willing to take with the aim of achieving its mission. It creates …show more content…
Innovation is executed by considering the interest of the clients and how it can respond to them. It encourages introduction of new ideas and application of various organizational programs using new ideas despite the existing risks. Information technology is industries that largely relies on innovation and that’s the leaders in Google Inc. seek to promote. A company that utilizes an innovation is well placed to penetrate the market through the application of new ideas that other firms are unable to use, and thus giving them a competitive advantage (Grant et al.,