The cross cultural communication started due to the advancements in economic growth and technological developments which led to breaking down of cultural barriers as businesses looked for ways to expand and seek foreign markets. This was so as companies had to cope with the new set of dynamic issues as they considered the global market (Walker, D. et al, 2003, pp.4). As a result, language training was initiated so as to overcome the cultural barriers and this has led to a demand for these languages and in turn educational institutions have been forced to incorporate intercultural understanding and knowledge into their curriculums. With the advancement in cross …show more content…
A similar case also applies to cross cultural communications which offer challenges. In cross cultural communication, the major problem faced is language barrier. Language relays with it subliminal meanings transmitted through vocabulary, stress and tone and the inappropriate use of words hidden behind phrases send messages can distort the message as it can be interpreted differently. When it comes to language barrier, the way of speaking creates the utmost reason for