Importance of Cultural Environment in Marketing …show more content…
Marketing refers to the process of creating, communicating, distributing as well as exchanging goods and services that have value to the society using a particular set of instructions and procedures. The concept of marketing involves varying efforts integrated by business firms for the purpose of satisfying the needs and wants of consumers. In this process, a value is created in the minds of the consumers hence a profitable relationship between the buyers and sellers results ((De Mooij,