First, their primary role of managing the media requires strategic planning to be effective. At first glance, the PIO role may seem small, however its work load directly corresponds to size of the incident and the number of media inquiries. In addition to be successful, a PIO must possess a set of inherent skills, qualifications, and characteristics. Overall by effectively screening prospective candidates thru assessment of their skills and abilities, an Incident Management Organization can capitalize efforts to ease the burden of the media to concentrate efforts in managing an
First, their primary role of managing the media requires strategic planning to be effective. At first glance, the PIO role may seem small, however its work load directly corresponds to size of the incident and the number of media inquiries. In addition to be successful, a PIO must possess a set of inherent skills, qualifications, and characteristics. Overall by effectively screening prospective candidates thru assessment of their skills and abilities, an Incident Management Organization can capitalize efforts to ease the burden of the media to concentrate efforts in managing an