The improvement of communication disciplines in the marketing area has been turn into the most important in emergence of integrated marketing communication. (Kitchen,2003). This statement also have been similar to the statement by The American Association of Advertising Agencies which it also define IMC’s as "a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these …show more content…
Besides that, the article also feature the value of the set objectives for the product and services. As a consumer, they have a different needs and what that need to be fulfill. So as a marketer, they have to face with audience that have different taste, they cannot underestimates the audience favor because they are the one who is contributing in the profit