In the case study, J.C. Penney Is Changing Its Competitive Strategy, there seems to be a strategy presented for growth. Kinicki and Williams (2013) tells us that the chief executive of J.C.Penney Co., Ron Johnson, first directed his attention to his emails of the store that advertised sales. He reviewed all of the past sales in the last year and noticed when exactly the customers purchased from the store. He saw that there was a problem with sales and that something needed to change in order for this company to grow. He also knew that the store was known to sell things that could be unfashionable.…
Publics are people with similar interests such as employees, readers of a newspaper, communities or consumers (source 4). One public, and stakeholder, that is extremely influential to a corporation are the employees. I interviewed ten Sephora Inside J.C.Penney’s employees, including management and non-management, on different issues that may arise while working for this company. There are various consequences that SIJCP could have on employees: hosting makeup brands that condone animal testing change in management unclear of the organization’s goals unclear position roles starting “Black Friday” on Thanksgiving day any type of discrimination towards employees and/or customers non-existent health care plan cancellation of raises technology advancements…
JC Penney James Cash Penney, known as the owner and founder of JC Penney stores. He was born on a farm in Hamilton missouri, in 1875. He had 11 siblings, and his father was a farmer and unpaid preacher in a baptist church. Penney at a young age was forced to earn money and buy his own clothes.…
Once the largest department store chain in the country with over 2,000 stores, the 110-year-old retailer, J.C. Penney’s, was struggling to claim market share after the 2007 recession. J.C. Penney’s 2011 sales were lower than they were in the 1990s, and the retail landscape was becoming more competitive as new companies added specialty shops, online shopping increased, and Macy’s and Kohl’s were taking J.C. Penney’s business. As a result, Ron Johnson, the man responsible for improving the retail presence of Target and Apple, was brought in as CEO in November 2011. After his appointment, Johnson determined that J.C. Penney’s was in need of a business strategy makeover.…
JCP has been making use of omnichannel merchandising to provide customers the ability to seamlessly shop both in stores and on line. By adopting this approach, JCPenney is helping bring in customers to the stores. JCP has continued to bolster traffic and shopping in the stores by adding about 500 Sephora’s into stores. Not only has JCP benefited from the addition of Sephora, but it has also benefited from expanding its accessory, intimate apparel, handbags, and shoe departments. JCPenney’s fine jewelry section has also been a main staple for customers to come into the stores.…
I selected Foot Locker Retail, Inc. (http://www.footlocker-inc.com/index.cfm) because they happen to sell my favorite shoe the Air Jordan and apparel. Foot Locker leads the pack in the race to capture the biggest share of the global athletic footwear market. The company is a leading retailer of athletic shoes and apparel, with more than 3,400 specialty stores mostly in US malls, but also in 20-plus countries in North America and Europe, as well as in Australia, and New Zealand. Its 1,830-store namesake Foot Locker chain is the #1 seller of name-brand NIKE athletic footwear in the US. The company also operates stores under the Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports, Eastbay, Runners Point, Sidestep, and SIX: 02 ("About…
1) The characteristics of the target market that JC Penney was attempting to appeal to with Ron Johnson’s changes to the stores/merchandise was young adults who were looking for good quality of cheaper prices. These customers wanted an experience they were finding at target and Kohl’s, so JC Penny decided to make some changes. To start, they implemented a “fair and square” pricing that reflected one fair price that would reflect a minimum 40 percent discount, a month long “value” price, and the best price that would be available on the first and their Friday of each month. New store layout plans were designed following a “time square” theme and have certain areas for designers. 2) Evident Ron Johnson had to support his belief that high-low…
She will be entering the workforce, but will not have a large income at first. She will fit into many of JCPenney's promotional campaigns and will be attracted to the available brands such as Sephora, Allen B, and Bisou Bisou (Ostlund, 2012). She seeks low prices and good quality clothes and other items. She will go to JCPenney when she needs new clothes and will buy just enough to get her by. This segment is relevant to JCPenney because it will help invigorate the store with a younger demographic who is going to willingly shop at JCPenney because of the brands and low prices.…
Market research is the process of gathering, studying, and understanding information about a particular product, target consumer, or competitors faced in a particular market segment. Market research methods are commonly broken down into two broad categories based on the type of data involved. These are known as primary data, which is data gathered specifically to research a particular situation, and secondary data, which is data which is already in existence, either from internal or external sources, that has been gathered for other purposes but can be applied to the issue currently under investigation (Peter & Donnelly, 2015, p. 34). In the case of J.C. Penney’s “Fair and Square” Pricing Strategy, the company decided to rely largely on secondary…
Introduction: This case note considers the decision made at Court of Appeal, Civil division in Baird Textiles Holdings Ltd v Marks & Spencer plc [2001] EWCA Civ 274 (The Baird Case). It further investigates on the equity of the outcome, the case’s relation to Umbrella agreements and the argument of reasonableness. Material facts: Baird Textiles Holdings Ltd (the claimant), had been providing garment to Marks & Spencer(M&S) plc (the defendant) for thirty years. In October 1999, the defendant suddenly cancelled their order from the claimant starting from the end of the current production season.…
J.C. Penney Company Inc. is a company involved in operating stores across the United Sates and Puerto Rico. These stores sell a range of apparel, as well as, home furnishings, accessories, foot wear, hand bags, jewelry, beauty products and bath & bed products. J.C. Penney also provides services such as salons, photography, custom decorating, florists, gift cards and credit cards. Customers are able to shop and access the products and services in stores or online. Their biggest competitors include Macy 's, Kohl 's and Sears.…
II. INTRODUCTION A. Description of the Business The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers.…
Assignment Title: Global Factors impacting on UK business organizations Assignment: Two Class: Business Environment (Unit Y/601/0546) Name: Lee Kam Tjen, Theresa (4.1) Discuss the significance of international trade to Marks & Spencer The buying and selling of goods and services across national borders is known as international trade. ( http://www.moneyinstructor.com/doc/internationaltrade.asp) International trade is the core of the business world. By having business with other countries, a nation can expand its market and make more profit, rather than being limited in only selling within its own border.…
Will fixing abercrombie brand image help get their stock to increase? Candidate name: Marcus introduction Abercrombie and fitch is an american retailer that focuses on causal wear for young consumers. Its headquarters are in new albany, ohio. Abercrombie and fitch has 4 different products such as apparel, accessories, personal care, footwear.…
Ross stores Inc. is headquartered in California and is the largest discount retail chain in the country. Ross operates under the names Ross Dress For Less and Discount D together the two brands operate a total of 1,350 stores across the United States. Ross attributes its success to being able to attract and retain quality employees and being very selective in the location of its stores. Ross has also average same sales growth at 5% a year. Same Sales is used in retail to describe sales over a certain a period of time from existing stores.…