His company is focused on dependable this relationship with his customers and clients. Growth will always be growth within the context of protecting the Jimmy Choo brand identity and luxury positioning. Open new store was the Jimmy Choo plans in forthcoming with what has been achieved over recent years. He also planned to continue growth of his business through its joint venture and wholesale channels. To access new markets, both joint venture and wholesale are important for Jimmy Choo’s business model.
One of Jimmy’s achievement is Jimmy Choo’s design was spotted by the late Princess Diana. She was immediately fall in love with his design. She had become regular customer of Jimmy Choo. Jimmy Choo’s sales started pouring since media had covered Princess Diana’s story which wearing Jimmy Choo’s shoes. After that, Jimmy Choo never looked back. Not only Princess Diana being his customer, his design also spotted in popular movie such as The Devils Wear Prada that wore by Meryl Streep and in My Shoes, wore by Cameron