In his speech, Kennedy first appeals to the emotions of the American …show more content…
He expresses his concern for the increase in prices as it “would add … an estimated one billion dollars to the cost of our defense, at a time when every dollar is needed for national security and other purposes” (32). His plan was to transfer all the built up anger against the Soviet Union and aim them toward the steel corporations, providing him with the resources to get his regulations. He understands that he can prey on the tension and fears in order to make his plan plausible. Kennedy demonstrates his appeal to the common American by declaring that “every dollar is needed...” (32). Kennedy targets the common American as he understands that money is hard to earn while the rich wouldn’t really care about the the