Therefore, employees of supply chain department, including customer support sub department, are to be motivated in order to make customers return to a company, as well as refer friends. The literature review focused on the general overview of supply chain, how it works in international trade market, and narrowed down the focus to the major factors, which influences the performance in customer service department. Human and cultural factors are determinant in how customers will percept the company. Cultural factor has also been considered as a too broad term, and it has been narrowed down to business culture. The literature review also considered types of motivating employees work better and theories of non-financial
Therefore, employees of supply chain department, including customer support sub department, are to be motivated in order to make customers return to a company, as well as refer friends. The literature review focused on the general overview of supply chain, how it works in international trade market, and narrowed down the focus to the major factors, which influences the performance in customer service department. Human and cultural factors are determinant in how customers will percept the company. Cultural factor has also been considered as a too broad term, and it has been narrowed down to business culture. The literature review also considered types of motivating employees work better and theories of non-financial