Modernity and Postmodernity concepts contrast significantly. Modernity is portrayed by its relevance to rationality and scientific reasoning to explain the functioning of society (Kalberg, 1978). In contrast, Postmodernity concepts challenge the progress that Modernity practices. Moreover it can be characterised as a period where social institutions, cultural relations and applications of science shifts (Macionis, 2014). A second definition defines Postmodernity as the conclusion of social forms concomitant with Modernity, consistent with a sceptical outlook towards knowledge and reality (Sarrup, 1997). Marx and Weber are influential figures concerning these concepts (Kalberg, 1978). During this shift from Modernity circa (1890’s) to Postmodernity (1970’s), art, media and technology changes were evident (Wagner, 2013). Globalisation can be defined as the escalation of social connections. Individuals are affected by …show more content…
An underlying feature of Postmodernity, Globalisation has been significantly influenced by the growth of media, technology, transport and the industrialisation revolution. “McDonaldization” is defined as the global domination of fast food restaurants. Likewise, this concept can be closely related to Weber’s idea of rationality as it replaces traditional values with reason and efficiency. For example McDonald 's and other fast food restaurants usually offer a cost effective alternative to home-cooked meals, thus reducing labour and increasing uniformity (Ritzer, 1983). Globalisation was launched off industrialisation, as the significant increase of products led to higher exports/imports and trade relationships. Transport advancements led to an increased movement of people. Expansion of Globalisation has materialised due to barriers such as tariffs, export fees and import quotas being eliminated for international trade (Smith,