The three businesses that I am familiar with are Chuy’s (a Mexican sit-down restaurant), Tommy Hilfiger (a clothing store) and Carmike Cinemas (a movie theater).
1. Chuy’s
How long does the first customer contact take in each business?
The first customer contact happens as soon as we enter the restaurant. There is a welcome desk right in front of the main door. The attendant welcomes the customers and makes them seated. Usually, the first customer contact is not that long. As soon as the customer is seated, a server is served him.
What possible "barriers" or …show more content…
The restaurant Chuy’s can beat their competitors in terms of food and customer service.
What would you suggest to further enhance convenience and timing for these businesses? Be specific.
The very first thing I would suggest to the restaurant is to enlarge their seating space. This enlargement will reduce their wait times and the restaurant would not look crowded. Moreover, it will give privacy to the customers and satisfaction of enjoying their meal.
2. Tommy Hilfiger
How long does the first customer contact take in each business?
The first customer contact happens in this store when the customer is ready for checkout. The duration of the contact is as long as the process in which the salesperson rings up the merchandise and accepts the payments.
What possible "barriers" or annoyances do customers experience?
The barrier in this business is that customer contact happens at the end of the visit. There is no salesperson to welcome their customers or to help them with their purchase. Moreover, the fitting rooms are kept locked so if the customer wants to try on something then he/she have to first look for a salesperson and then ask her to open the door of the fitting room. This serves an