This perpetuates the polarization of in-group and out-group affiliation. Growing out of the Social Identity Theory is the idea of optimization, in which a person is more likely to be drawn toward a group that offers both distinction from out-groups and inclusiveness to in-group members. In the context of intercultural communication SIT plays a large role at the intergroup/contextual stage in Communication Accommodation Theory. At this point group identity is more prominent and willingness to diverge from the out-group increases with the motivation to protect your in-group
This perpetuates the polarization of in-group and out-group affiliation. Growing out of the Social Identity Theory is the idea of optimization, in which a person is more likely to be drawn toward a group that offers both distinction from out-groups and inclusiveness to in-group members. In the context of intercultural communication SIT plays a large role at the intergroup/contextual stage in Communication Accommodation Theory. At this point group identity is more prominent and willingness to diverge from the out-group increases with the motivation to protect your in-group