For instance, fans may expect long lines and relatively slower service when the stadium is packed at a Tennessee Volunteers football game versus when they attend a nearby Smokies AA baseball game. Finally, fans evaluate the experience based on desires, or what the experience could be or ought to be if performed better. Interestingly, many season ticket holders actually evaluate service quality, stadium quality, and other dimensions of the experience more negatively than less frequent fans because they want it to be better. These dimensions are the frequent subject of sports market research studies and are examined more completely within that
For instance, fans may expect long lines and relatively slower service when the stadium is packed at a Tennessee Volunteers football game versus when they attend a nearby Smokies AA baseball game. Finally, fans evaluate the experience based on desires, or what the experience could be or ought to be if performed better. Interestingly, many season ticket holders actually evaluate service quality, stadium quality, and other dimensions of the experience more negatively than less frequent fans because they want it to be better. These dimensions are the frequent subject of sports market research studies and are examined more completely within that