Apple. As you read the word “apple” your brain makes an association between the five calligraphic symbols strung together into a word that produces a mental image of a fruit. Precision of language is often essential in communication because another suggestion of those five letters is the multi-billion dollar computer company founded by Steve Jobs: *APPLE. Everyone has heard the cliché: “a picture is worth a thousand words.” The question is: what words? Every word represents a unique idea or conveys an explicit meaning, and by rearranging the makeup of a few letters it becomes something new. This is obvious in antonyms such as fat and thin, white and black, intelligent, and stupid, in which the inherit meanings are opposites. But even for synonyms, the imagery expressed can be manipulated or enhanced, such as describing a landscape as merely pretty, or utterly enchanting. Words matter. Words can inspire the dreamers, lead feuding nations, promote the construction of Herculean wonders, express villainous hate, innocent love, or even just say,
Apple. As you read the word “apple” your brain makes an association between the five calligraphic symbols strung together into a word that produces a mental image of a fruit. Precision of language is often essential in communication because another suggestion of those five letters is the multi-billion dollar computer company founded by Steve Jobs: *APPLE. Everyone has heard the cliché: “a picture is worth a thousand words.” The question is: what words? Every word represents a unique idea or conveys an explicit meaning, and by rearranging the makeup of a few letters it becomes something new. This is obvious in antonyms such as fat and thin, white and black, intelligent, and stupid, in which the inherit meanings are opposites. But even for synonyms, the imagery expressed can be manipulated or enhanced, such as describing a landscape as merely pretty, or utterly enchanting. Words matter. Words can inspire the dreamers, lead feuding nations, promote the construction of Herculean wonders, express villainous hate, innocent love, or even just say,