These adopters make up 34% of the target market and could be said they are the ones that are not interested in flashy products, but still determine one of the crucial amounts of the target market. The last target market category who makes up 16% of the target market is the laggards, who are the slowest to adopt. They are the ones that price conscious and are conservative for the most part. An example of a laggard is someone who is not involved in social media and does not care much of outside opinion of themselves. They are more focused on traditions, which results in them communicating with family and friends almost
These adopters make up 34% of the target market and could be said they are the ones that are not interested in flashy products, but still determine one of the crucial amounts of the target market. The last target market category who makes up 16% of the target market is the laggards, who are the slowest to adopt. They are the ones that price conscious and are conservative for the most part. An example of a laggard is someone who is not involved in social media and does not care much of outside opinion of themselves. They are more focused on traditions, which results in them communicating with family and friends almost