Being called Guero is an extreme compliment because everyone is constantly striving to be lighter. The beauty industry capitalizes on this. That is why the beauty industry is one of the largest industries in Mexico. A great many of people use skin lightening or bleaching treatments to appear more European or Spanish as well as blue or green color contacts to hide their naturally darker eyes. A little more than two thirds of Mexicans consider themselves dark (For Dark Skinned Mexicans). The wealthiest class of people are generally what Mexicans call Pureblood, someone who is fully Spanish, as opposed to a Mixedblood which is someone who has both Spanish and Indigenous Mexican blood. Mexican scholar, Jose Vasconecelos, advocates for these Mixedbloods or as he calls them Mestizo or cosmic race (For Dark Skinned
Being called Guero is an extreme compliment because everyone is constantly striving to be lighter. The beauty industry capitalizes on this. That is why the beauty industry is one of the largest industries in Mexico. A great many of people use skin lightening or bleaching treatments to appear more European or Spanish as well as blue or green color contacts to hide their naturally darker eyes. A little more than two thirds of Mexicans consider themselves dark (For Dark Skinned Mexicans). The wealthiest class of people are generally what Mexicans call Pureblood, someone who is fully Spanish, as opposed to a Mixedblood which is someone who has both Spanish and Indigenous Mexican blood. Mexican scholar, Jose Vasconecelos, advocates for these Mixedbloods or as he calls them Mestizo or cosmic race (For Dark Skinned