Analysis of …show more content…
When first opening the website, the organization is immediately noticeable. Below the header picture, there are six helpful informational tabs. The home page includes links of projects, activities and upcoming events of the town, which enhances the calm and welcoming atmosphere. The home page is the best introduction to a visitor or citizen of Avalon because it gives a general idea of what the environment of the town is like for an outsider’s point of view. Once a vacationer senses the feel of island town, the following tabs offer more in-depth descriptions. The section directly after the home tab, “About Avalon”, gives honest information about the environment. The following tab, Departments and Officials”, delivers a summary of the safety and rules of the town. Strategically after the departments tab is the emergency management tab that notifies inhabitants of weather threats and non-weather related emergencies, such as missing persons. Second to last is the job listings, which allows visitors to look into the kind of jobs Avalon has available. The final tab, and possibly most important, is the contact tab that gives the online visitors an opportunity to call the creators of the website for more additional material. The material within the tabs clearly shows that Avalon is welcoming by honestly offering all of the information that an …show more content…
The inviting sign consists of the words “Avalon… cooler by a mile” with a pelican (see Appendix B). The designer of the sign uses the slogan and pelican strategically as a way to force the visitors to truly look at the sign. The pelican represents the stress-free and welcoming aspect of the town because all beings are invited to live or visit the diverse island and people can simply do their own thing with no judgment, like a bird simply flies with no questions asked. The slogan “cooler by a mile”, which is used for almost every souvenir, suggests that the longer a person stays on the seven-mile island, the further the person will understand and fully know the tranquil atmosphere. The colors used on the sign, similar to the website colors, make the visitors feel calm. The sign uses blue for the background color and yellow for the lettering (see Appendix B). The blue used on the website is the same blue used on the sign. Seeing the blue sign immediately shows visitors that Avalon is a place of soothing blue skies and serenity. Usually, yellow is used to represent happiness. The yellow is used as a youthful reminder to be happy, positive and relaxed when in Avalon, which reflects and validates the vibe of the