The advertisement uses various methods to capture the audiences ' attention. The advertisement begins by presenting music that creates a somber mood throughout the entirety of the presentation. As the music is playing, facts about how often animals are …show more content…
Pathos is seen in various forms throughout the advertisement. The photos of the different animals that are staying in the shelters are the main appeal to the audience 's emotions. The pictures present the animals in a very depressing way that makes the viewer more inclined to be empathetic towards the animals and creates an overwhelming feeling of anger towards the abusers. Another way that pathos is used in the advertisement is the song, Arms of an Angel by Sarah McLachlan creates a gloomy tone that puts an emphasis on the sad tone that the ASPCA is creating to draw people in. All in all, the pathos appeal is highly achieved through the pictures and the song which help brings emphasis to the emotions of the