They are making a profit off of your personal data. For instance, in Lori Andrews’s article “Facebook is using you” it had a statistic that said, “Facebook had made $3.2 billion in advertising revenue in 2011, 85 percent of its total revenue.”. (Andrews, P.1) That is a lot if you think about it since it is more than half their revenue comes from using our personal and private data. Another example in the article said, “Google took in more than 10 times as, much with an estimated $36.5 billion in advertising revenue in 2011,...”. (Andrews, P. 2) Both of these big companies take our data and use it for their profit. Through the process of analyzing our emails, web searches and the use of keywords they find the perfect ad tailored to what we want.(Andrews, P.2) For example, just through some research a company like a google can see that you live in a specific place are having friends over and you like cupcakes there will be an ad for a nearby bakery on your page.(Andrews, P.2) Through the use of our private data, these companies make billions when we are the ones losing the control of our
They are making a profit off of your personal data. For instance, in Lori Andrews’s article “Facebook is using you” it had a statistic that said, “Facebook had made $3.2 billion in advertising revenue in 2011, 85 percent of its total revenue.”. (Andrews, P.1) That is a lot if you think about it since it is more than half their revenue comes from using our personal and private data. Another example in the article said, “Google took in more than 10 times as, much with an estimated $36.5 billion in advertising revenue in 2011,...”. (Andrews, P. 2) Both of these big companies take our data and use it for their profit. Through the process of analyzing our emails, web searches and the use of keywords they find the perfect ad tailored to what we want.(Andrews, P.2) For example, just through some research a company like a google can see that you live in a specific place are having friends over and you like cupcakes there will be an ad for a nearby bakery on your page.(Andrews, P.2) Through the use of our private data, these companies make billions when we are the ones losing the control of our