Both involve the concept of socialization, which is "predominately an unconscious process by which a newborn child learns the values, beliefs, rules, and regulations of society or internalizes the culture in which it is born. Socialization, in fact, includes learning of three important processes: (1) cognitive; (2) affective, and (3) evaluative" (Socialization, 2016). To be "social," an individual must be able to relate to society, meaning they fully engage with other people. Being "social" is crucial to a person's overall well-being. In fact, studies indicate, "'social capital' is one of the biggest predictors [of] health, happiness, and longevity" (Croteau, n.d.). Therefore, influencers must capitalize on an individual's "social" life. Influencers understand that if they are to influence another person, they must make sure that they are "socially" complete. As previously stated, influencers must utilize all six sources of influence, including the "social" …show more content…
To have the social motivation, an individual must not be around those that amplify the bad behavior. To fully engage all six sources of influence, the social motivation must not falter. Instead, social motivation enables an individual to connect and share with others that desire similar results. Skilled influencers understand that they must associate individuals, with behavioral problems, with those that do not, in hopes that the ones with issues might pick up the good behaviors