Strengths Weaknesses Opportunities Threats
1. Innovative and creative product 1) Weak communication I. Franchise or brand our business i. Our own employees starting their own businesses based on information from the company
2. Value based pricing. 2) Lack of sufficiency II. Acquire exclusive distribution ii. Being a start-up company or an unknown brand might give customers an impression of not buying our products
3. No leaks of information from our company. 3) Highly depending or relying on one staff member III. Get our product copyrights. iii. Staff members turning to our competitors and provide them with the know-how.
4. Strong research and development. 4) Small customer base
5. Land, factory, know how, advanced equipment. 5) Insufficient workers
6. Advanced technology 6) Lack of machinery 7) Distant from market place. …show more content…
Strengths The first step of the SWOT analysis is identifying the strengths and weaknesses in the company which in other words are called internal factors or everything that is within the company itself. Firstly, strengths within the company, could also be addressed as what the company could do well? The answer to that is the creation of an innovative and creative product that only our company could create besides the repair and maintenance that also only our company could provide. Our company must also stand apart from our competitors which could exist through the differentiation in the pricing strategies, by which our product value based rather than cost based products of our competitors. The Voice-over portable printer is value based rather than cost based because our company needs to gain consumers’ trust and increase our customer base. In addition to, there are no leaks of information from our company or spying on us