Store Name and Locations
Store Name: Superdry
Locations: Superdry is a British branded clothing company founded in 2003, it has been continuously expanding its stores on an international level, reaching a total of 515 Superdry branded locations in 46 countries. There are 139 owned stores and 208 franchised and licensed stores, mainly operating across the UK and mainland Europe. To list some examples in Sydney, Australia would be: World Square (644 George St, Sydney), Westfield Sydney City Plaza, Central Park (28 Broadway, Chippendale, Sydney) and Superdry Miranda (Westfield Miranda).
Service
Physical Store
Manners: The workers in Superdry were well trained and was very polite towards their customers. They welcomed …show more content…
According to the clothing assistants in Superdry, the price is higher than normal retailer stores as the procedure of manufacturing is more detailed with element of traditional design and seasonal features considered, therefore the price would be charges at a reasonable standard. If compared to the large apparel stores such as Zara, then it would be considerably higher as Zara mass produces clothing of the same styles, with less care and delicacy in the manufacturing process. According to promotion video reviews on YouTube and comments on Reddit, people generally consider Superdry products to be slightly overpriced, yet on Google reviews people have said that clothing were cheap and good quality. By making a conclusion out of the many information sources that I have went through, I would evaluate Superdry as being mildly expensive for its …show more content…
black, blue, dark green), and having designs that are more to male tastes such as camouflage, badged collar shirts and army styles. They also include more options and categories for male clothing compared to female, such as shirts, jumpers and coats. Also, the method of organization for the placement of clothing shows the lean towards male products, as the male clothing would be put at the front of the store, at obvious places and on first levels, where female clothing would be put at the back, corners and on second or underground