This literature review would be discussing about the different aspects and attributes related to the intercultural differences that affect the negotiation style in the business context. There is a need of understanding the intercultural difference first in order to effectively identify and explore the impacts and consequences that intercultural difference can bring over negotiation style. As far as the intercultural differences are concerned, they are taken as those sorts of differences, which are usually seen between two cultures (Minkov, 2011). Therefore, this chapter will analyse and evaluate the importance and significance of intercultural differences that can be considered and observed within the business setting or process. …show more content…
This sort of situation can also emerge where the parties are being assumed for same culture while there is a need or requirement of performing the negotiations or discussions in the perspective of different cultures (Gary, 2007). There are cultural dimensions and attributes that should be taken into consideration because of the fact that these can bring and influence the process of bargaining, negotiation to considerable level. This fact must be taken into contemplation that negotiation is perceived and regarded as the communication process that takes place usually between two parties when they have anticipated any kind issue or conflict (Adair & Brett., …show more content…
In business scenarios or contexts, these variables can be perceived as a role of written communication and goals of business as a cultural institution as well. In terms of negotiation, culture can have impacts and consequences over the process of negotiation in the form of negotiating goal that can also be perceived in terms of contract or relationship (Kruglanski & Higgins, 2007). The other variables are attitude that can be observed and examined in the form of win, win and win lose situation. The personal styles of people involved in the process of negotiation do have impacts and influences on the result of negotiation phenomenon. The communication style along with the time sensitivity and emotionalism does have influences and impacts over negotiation in a great way (Fells,