In today’s business world, creating a brand, as defined by Boone and Kurtz (2014), falls short of completely facilitating business growth and prosperity. A name, term, sign, symbol, and/or …show more content…
Through the Years Photography is a new start-up venture. This is both a service and product business, offering the service of life event photography and the product of high resolution and quality print photographs. Through the Years Photography is a life-event photography company. As such, it falls under one of two types of brands. Some may consider it an individual brand, as its product offering is high-resolution photo prints. In other words, the company offers a single product. Others may consider it a family brand with related products. For example, wedding photography is one line of products, pre-natal photography being a second product line, and birthday celebration photography being yet another line of