The power of the media, especially the news media, is influential. The media can set a nation’s agenda by shaping it. It influences the citizens of a country to focus their attention on vital public matters by using its immense power. The media’s power is demonstrated by its ability to enable people to acquire essential information relating to public affairs. The media has become important to citizens who have become attached to it. The media can thus use its influence to set the agenda for the citizens of a country since it captures their attention. The media can create issues that may change public opinions (Eissler, Russell, & Jones, 2014). Studies by social scientists regarding the agenda-setting power of the mass media established that the issues that often receive the public always mention more coverage. On the other hand, issues that receive light media coverage are seldom talked about or are even not spoken at
The power of the media, especially the news media, is influential. The media can set a nation’s agenda by shaping it. It influences the citizens of a country to focus their attention on vital public matters by using its immense power. The media’s power is demonstrated by its ability to enable people to acquire essential information relating to public affairs. The media has become important to citizens who have become attached to it. The media can thus use its influence to set the agenda for the citizens of a country since it captures their attention. The media can create issues that may change public opinions (Eissler, Russell, & Jones, 2014). Studies by social scientists regarding the agenda-setting power of the mass media established that the issues that often receive the public always mention more coverage. On the other hand, issues that receive light media coverage are seldom talked about or are even not spoken at