The human capital would add on the technology staff that could code and translate the manuscript from a written form to a digital medium. Also, more responsibility added to the staff at the publishing company in order to keep track of an archive of ebooks and file manage the ebooks so the ebooks do not corrupt or fall behind on the updates the ereaders consistently create (Thompson 353-354). The social capital is important for the ebooks because there needs to be an added relationship for publishers to have with digital retailers such as Amazon that would distribute ebooks to their wide audience on top of the already present audience from the printed retailers. The intellectual capital is crucial to the ebook production because authors who write for a publishing company that sells ebooks, the authors have to be aware of contracts that could possibly give their rights away to the online retailer (Thompson
The human capital would add on the technology staff that could code and translate the manuscript from a written form to a digital medium. Also, more responsibility added to the staff at the publishing company in order to keep track of an archive of ebooks and file manage the ebooks so the ebooks do not corrupt or fall behind on the updates the ereaders consistently create (Thompson 353-354). The social capital is important for the ebooks because there needs to be an added relationship for publishers to have with digital retailers such as Amazon that would distribute ebooks to their wide audience on top of the already present audience from the printed retailers. The intellectual capital is crucial to the ebook production because authors who write for a publishing company that sells ebooks, the authors have to be aware of contracts that could possibly give their rights away to the online retailer (Thompson