Each website has its own unique purpose. It is not fair to lie about the real objective of the website and instead give the real description of the website. This is to prevent the search engines from penalizing the site because of the wrong message conveyed. Visitors may click on the website thinking it has the intended information but get disappointed on reaching the site. In order to rank higher, it is not fair to use those malicious techniques.
Don’t use browser specific functionalities in your website
Browsers vary and some can’t be able to translate certain codes, features and plugins used in a website. Visitors will be irritated and easily leave the page if the visual is not loading completely. Try to make the website …show more content…
Paragraphs should have very few lines. People easily get bored when they see long paragraphs without breaks and prefer seeing short paragraphs instead even if they are many. If the content is long; try breaking it into short paragraphs and in that way, the paragraphs can stand on their own and they can have subheadings to break the monotony of a very long text.
Don’t write irrelevant content
The content should be straight to the point and related to what the website is about. A website should have a professional outlook and not a joking outlook. People don’t like seeing websites that are unprofessional especially if they were looking forward into doing business with a particular company. This will easily discourage them and look elsewhere for similar services.
Don’t overwrite the keywords
Yes, in order to increase search engine ranking it requires the use of keywords for easy visibility but it shouldn’t be a reason to write the keyword so many times. The reader will definitely get bored and the search engines will discredit it. Writing should be natural and not forced so as to reach a certain requirement.
Don’t link webpages to