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Define 'compliance'.
Where you go along with the majority, just to seem normal. You don't necessarily agree with their views.
Define 'internalisation'.
Following along with the majority and not agreeing with their views at first but then coming to have them as your own views.
Define ' identificaton'.
Acting in a certain way whilst you are within a group, and then changing back to normal habits afterwards.
Eg. A nurse takes on a social role whilst at work.
Define 'normative influence'.
Being influenced by your peers to act in a certain way because you want to be liked.
Eg. Dressing a certain way.
Define 'informational influence'.
Acting in a cetain way because you think it is the right way to act, and the rest of the group act this way.
What was Asch's (1951) study into conformity?
Carried out a lab experiment with an independent groups design. Each group contained only one realy participant, always seated in the seventh or eighth place. They were all shown a standard line, and then three comparison lines. They had to say out loud one at a time which line they thought matched the standard line.
What were the results of Asch's (1951) study into conformity?
Control trials: Participants gave the wrong answer 0.7% of the time.
Critical trials: Participants conformed 37% of the time.
75% conformed at least once.
Afterwards, some participants said they didn't really believe their answers, but didn't want to look different.
What are the conclusions and evaluations for Asch's (1951) study into conformity?
Conclusion: The participants conformed to the majority - normative social influence.
Evaluation: Lab experiment - good control of variables. Easy repeatability.
Unnatural situation: lacks ecological validity.
Ethics: Participants were deceived and may have been embarrassed when they found out the true nature of the study.
What was Sherif's (1935) study into informational influence?
A lab experiment with repeated measures design. Used a visual illusion where a spot of light would be shone on a wall in the dark, and it appears to move. In the first phase participants individually made repeated estimates. In the second phase, they were put into groups of three, where they made their estimates with the others present. In the final phase, they were retested individually again.
What were the results of Sherif's (1935) study into informational influence?
Phase one: Participants developed their own stable estimates, which varied widely between participants.
Phase two: The estimates tended to converge and become more alike.
Phase three: The estimates were more like the group estimates than the originals.
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