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Physical Factors: (in terms of 'Situational Factors' that influence consumer buying behaviour)
(atmospherics) are thosethat firms can control include the layout of a store, music played at stores,the lighting, temperature, and even the smells you experience. However thereare uncontrollable physical factors such as weather that also impact consumerbehavior.
Social: (in terms of 'Situational Factors' that influence consumer buying behaviour)
Situation of a consumer cansignificantly impact their purchasing behavior. Social factors such asobligation, expected behavior or a need to impress can encourage and discouragepurchases.
Time: (in terms of 'Situational Factors' that influence consumer buying behaviour)
Time can impact a consumer’s behavior, depending on their situation (hungry,cash-on-hand) at a certain time. Consumers purchases can be heavilyinfluenced by: 1) the right product, 2) in the right place, 3) at the righttime.
Reasons for Purchase: (in terms of 'Situational Factors' that influence consumer buying behaviour)
Reasonsfor Purchase impacts consumer behavior depending on whether the item theyare looking is needed quickly (emergency purchase) or not (special gift).The reason you are shopping, effects how long you will shop for.
Moods: (in terms of 'Situational Factors' that influence consumer buying behaviour)
Moods temporarily affect consumers spending patterns. Alternatively, consumersmay attempt to change their moods through spending patterns.
Personality and Self-Concept: (in terms of 'Personal Factors' that influence consumer buying behaviour)
The “Big Five” personality traits:
1) Openness or how open you are tonew experiences,
2) Conscientiousness or how diligentyou are,
3) Extraversion or how outgoing orshy you are, 4) Agreeableness or how easy you areto get along with, and
5) Neuroticism or how prone you areto negative mental states.
Self concept Vs Ideal self: (in terms of 'Personal Factors' that influence consumer buying behaviour)
Marketershave had better luck linking people’s self-concepts to their buying behavior. Yourself- concept is how you see yourself, be itpositive or negative. Your ideal self is howyou would like to see yourself. People buy products to enhance how they feel about themselves, to getthemselves closer to their ideal selves.
Gender: (in terms of 'Personal Factors' that influence consumer buying behaviour)
Gender-Men and women need and buy different products. They also shopdifferently and in general, have different attitudes about shopping. These are stereotypes,but there is some truth to them.
Age: (in terms of 'Personal Factors' that influence consumer buying behaviour)
Age- A consumers ageinfluences their purchasing decisions. There are 2 ages to consider: 1)Chronological age which is a persons actual age and 2) Cognitive age which isthe age an individual perceives themselves to be. Cognitive age is asignificant predictor of consumer behaviors.
Lifestyle: (in terms of 'Personal Factors' that influence consumer buying behaviour)
Psychographics combines thelifestyle traits of consumers and their personality styles with an analysis oftheir attitudes, activities, and values to determine groups of consumers withsimilar characteristics.
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