The company analysis was formed using the McKinsey 7s model, which adequately identifies the most relevant components with which to analyze the company. Furthermore, primary research was conducted in the form of face-to-face, semi-structured interviews, conducted internally with Deutsche Bank employees from the TF and CMC departments, to gain insight into the current operational activities of these departments.
Shared Values
Deutsche Bank has set a number of ‘Values & Beliefs’, of which the aim is that these should be at the root of the behaviour and actions of all Deutsche Bank employees (Deutsche Bank AG, 2014). These Values and Beliefs are as follows:
• Integrity
• Sustainable Performance
• Client Centricity
• Innovation …show more content…
Autobahn is the bank’s overarching platform, called an app market. This platform is used for electronic transaction banking and has 165 product applications and services built in (Deutsche Bank AG, 2014) (Deutsche Bank AG,
One of the app’s available in Autobahn, a system that is unique to Deutsche Bank N.V., is the market leading FX4Cash. FX4Cash is a platform for cross-border currency payments worldwide (Deutsche Bank AG, 2014). This unique tool is one of the company’s strengths, as only Citi has a similar facility (Deutsche Bank Nederland N.V., 2014). However, Citi’s version has only a payables function, while Deutsche Bank’s system is capable of both payables and receivables.
Trade Finance Online is Deutsche Bank’s TF portal within DBDI, where clients can access their TF products of view any outstanding trade portfolios.
For Supplier Finance there is an E-bills platform, which is used as a working capital solution for corporates. It is a global system, developed fully in-house with full integration to the Bank’s payment systems (including …show more content…
This is most easily visible in the company’s governance structure (see Appendix). There are clear reporting lines, from managing directors, through department heads, all the way up to the chief country officers.
Staff
Within the bank’s TF and CMC product units (departments), TF and CMC each have a department head, called a Managing Director (see Governance Structure in Appendix F). Within these product units, employees work within sales and mid office teams. Separate from these teams are the relationship managers (Coverage), which is an umbrella organization within the Bank.
The collaboration between these teams and departments is a continuous search for further improvement (see Values & Beliefs – partnership – reach out to one another), in terms of how the teams could work together and support each other (weakness). It would also seem that having teams situated close together, i.e. on the same floor, is beneficial for this close collaboration (L. Hedges, personal communication, November 7th, 2014). The above indicates that there is continuous room for further optimization, such as working together with different products for events in connection to overarching themes such as Supply Chain Finance, Working Capital and Operational