A Modest Proposal: Personal Narrative

I am happy to announce that the Houston Astros have developed three separate ticket plans for the upcoming season. We must consider several things when determining our pricing structure. As an organization, we need to be cognizant that there are many different kinds of fans, therefore, the design of the ticket structure must reach out to these varied types of customers. Some fans will come for day games while others will only attend weekend games. Additional supporters may only attend games once or twice a year, while others will come several times during the season. We strive to have a ticket package for everyone’s convenience, and therefore, have season ticket plans, package plans and single game tickets. Obviously, we would like to sell as many tickets as possible at all levels; however, we must also make the process of purchasing tickets a hassle-free experience. Season ticket holders will be offered a choice of seats for all 81 home games. They can choose the same seat for all of the games or be given the option of choosing different seats for different games. The pricing structure will be the base price for a particular seat with a discount for the purchase. The actual price of the season ticket plan will be determined by which seats are chosen, and the seat price is determined by proximity to the field …show more content…
Factors such as weather, the day of the week, who the opponent is and the starting pitcher can all impact attendance (Dunne). The flexibility in the pricing structure of single game tickets has to be adjustable. Reducing prices when weather is imminent and raising prices slightly when a star player is expected to play is something we must consider. This type of dynamic pricing can increase our revenue (Dunne). However, the organization needs to encourage fans to purchase in advance by offering discounted seats. The price that we charge season ticket holders cannot be