Pathos is the device that appeals to the emotion of the audience. The use of pathos is not hard to find as the ads shows a man who has lost his wife. The sadness created by his story is augmented with images of the closed plant and surrounding areas. These images are shown with dull colors and a dark vignette around the edges, creating a dull and lifeless feel. This is meant to invoke sadness and sympathy for Joe, as well as create a fear within the viewer that bad things will continue to happen if Romney takes office. History has shown repeatedly that fear and anger are the best motivators. The Salem Witch Trials and the Red Scare are just a few examples. The creators of this ad were aware of this fact, and utilized it openly in this
Pathos is the device that appeals to the emotion of the audience. The use of pathos is not hard to find as the ads shows a man who has lost his wife. The sadness created by his story is augmented with images of the closed plant and surrounding areas. These images are shown with dull colors and a dark vignette around the edges, creating a dull and lifeless feel. This is meant to invoke sadness and sympathy for Joe, as well as create a fear within the viewer that bad things will continue to happen if Romney takes office. History has shown repeatedly that fear and anger are the best motivators. The Salem Witch Trials and the Red Scare are just a few examples. The creators of this ad were aware of this fact, and utilized it openly in this